For example, when a brightly coloured brand logo appears online, people tend to associate the organization with liveliness and fun.īrands with sombre hues in their wordmark logos tend to come out as formal and serious organizations, which is why corporate brands prefer them. Learning of the psychology effects or impacts of colour can also help you come up with the best pair of colours to use. We’ve seen some pretty unique typography trends lately that utilise both upper and lowercase letters, so feel free to get creative with wordmark logo design. While there may be popular wordmark logos that focus on only one case, you can spice up the wordmark by mixing up the cases.
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